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Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI to personalize an acquisition funnel, achieving a high single-digit conversion lift for one audience,…

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  1. 2026-10-01 16:51 · AWS Machine Learning Blog
    Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

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