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We built a WhatsApp bot for an EA Sports FC campaign that could only say one thing. 15K conversations, +23% sales.

Everyone wants their bot to be smarter. For this one, the brief was basically the opposite. Context: in January 2026, EA SPORTS FC 26 was free on Xbox for four days during Free Play Days. The goal was to get lapsed players off the old version and into the new one. Edelman, the agency running the ca…

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  1. 2026-10-14 13:20 · r/AI_Agents
    We built a WhatsApp bot for an EA Sports FC campaign that could only say one thing. 15K conversations, +23% sales.

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