New study examines who pays for AI subscriptions in the UK's billion-pound AI boom

Economists at the University of Warwick and Imperial College London used anonymized bank data in a study, "Who Pays for AI?", to identify who is most likely to personally pay for ChatGPT or Claude subscriptions.

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2026-11-09 12:33 · TechXplore AI & ML
Who is behind the UK's billion-pound AI boom?

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