Why Cheap PPC Leads Can Cost More Than You Think
A low cost per lead can make a PPC campaign look successful. But if most enquiries come from people your business can’t serve, the cost of finding a potential customer may be higher than it looks. Define what makes a lead qualified For a painting company, a qualified lead might be someone in its se…
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- 2026-11-05 07:22 · DEV Community — AI
Why Cheap PPC Leads Can Cost More Than You Think