Your Churn Model Works. Your Churn Intervention Doesn't.
The quarterly retention review had a good slide. The churn model's top decile had been sent a 20% discount offer, and only 18% of those customers left, against the 31% the model had predicted for them. Thirteen points, at a few thousand customers, came to a satisfying number in saved revenue. Then…
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- 2026-11-01 14:33 · DEV Community — Machine Learning
Your Churn Model Works. Your Churn Intervention Doesn't.