Your lead list has a half-life, and nobody sold you the expiry date
This story is from 2026-09-18. It is preserved in the archive; the latest stories are on the live feed.
Nobody sells a lead list as a perishable good. It arrives as a file, and a file looks permanent. But a contact list is the most perishable asset in a sales stack, and the decay is measurable rather than rhetorical: 40% of email addresses go dead within two years (NeverBounce). 23% of business conta…
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- 2026-09-18 11:03 · DEV Community — AI
Your lead list has a half-life, and nobody sold you the expiry date
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