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Your lead list is a liability until something verifies it

This story is from 2026-09-18. It is preserved in the archive; the latest stories are on the live feed.

I keep meeting agents that will happily write a beautiful cold email to an address that stopped existing in 2024. The email tool works. The personalisation works. The only broken part is the assumption underneath: that a contact record is a contact. It is not. A record is a claim. Fresh, SMTP-verif…

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  1. 2026-09-18 08:49 · DEV Community — AI
    Your lead list is a liability until something verifies it

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