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Zapier Rebuilds Marketing Workflows Around ChatGPT — A Blueprint for Smaller B2B Teams

This story is from 2026-10-01. It is preserved in the archive; the latest stories are on the live feed.

According to a case study published by OpenAI , Zapier has restructured a set of core marketing processes around ChatGPT, moving tasks that previously required manual drafting, research and coordination into workflows built on the model. OpenAI's writeup, framed as a customer story, describes the c…

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  1. 2026-10-01 03:56 · DEV Community — AI
    Zapier Rebuilds Marketing Workflows Around ChatGPT — A Blueprint for Smaller B2B Teams

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