Amazon's New Ads Agent Posts 67% Higher Long-Term ROAS in Beta
This story is from 2026-10-05. It is preserved in the archive; the latest stories are on the live feed.
Amazon just turned its entire ad business into an AI agent. At unBoxed on September 29, 2026, Amazon Ads merged its Ads Console and its DSP into one platform called Amazon Ads Agent, and made AI campaign setup the default way to buy. The beta numbers are the reason to pay attention: Full-Funnel Cam…
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- 2026-10-05 14:08 · DEV Community — AI
Amazon's New Ads Agent Posts 67% Higher Long-Term ROAS in Beta