Booking Holdings CFO says even AI hyperscalers don’t know their ROI—but he’s learning from his ‘AI coach’
At the Fortune AIQ Summit, Ewout Steenbergen said AI is cutting costs, but LLMs still only send the company less than 1% of room nights.
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- 2026-10-02 14:42 · Fortune AI
Booking Holdings CFO says even AI hyperscalers don’t know their ROI—but he’s learning from his ‘AI coach’