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GA4 Now Has an AI Assistant Channel. Here's What It Misses

This story is from 2026-10-02. It is preserved in the archive; the latest stories are on the live feed.

If you've been hand-rolling a regex channel to spot ChatGPT and Perplexity visits in Google Analytics, GA4 quietly started doing it for you this year. It's good, not complete. I pulled 90 days of data from DevToolLab's own property to see exactly where the built-in version falls short, and wrote up…

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  1. 2026-10-02 04:27 · DEV Community — AI
    GA4 Now Has an AI Assistant Channel. Here's What It Misses

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