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GEO is not the new SEO. It is a licensing decision with a formatting problem attached.

This story is from 2026-09-02. It is preserved in the archive; the latest stories are on the live feed.

Every few months a discipline arrives with an acronym and a price list attached, and the honest question is whether there is anything underneath it. GEO — generative engine optimization, sometimes AEO — is unusual in that there genuinely is. It comes from a 2023 research paper rather than an agency…

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  1. 2026-09-02 01:19 · DEV Community — AI
    GEO is not the new SEO. It is a licensing decision with a formatting problem attached.

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