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P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing

This story is from 2026-10-04. It is preserved in the archive; the latest stories are on the live feed.

Procter & Gamble’s new boss, Shailesh Jejurikar, talks about how the company is thinking about higher costs, what gets passed on to consumers and how A.I. helps it compete.

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  1. 2026-10-04 22:01 · New York Times AI
    P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing

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