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Salesforce to acquire Cresta for voice AI customer service

Salesforce announced on November 2, 2026 a definitive agreement to acquire Cresta, whose platform offers voice agents, human agent assistance and conversation analysis. The deal is expected to close in the first quarter.

Read the full story at Unite.AI ↗

Timeline · 2 reports

  1. 2026-11-03 14:22 · The Next Web
    Salesforce to buy Cresta and bring its AI voice agents into Service Cloud
  2. 2026-11-03 01:33 · Unite.AI
    Salesforce Agrees to Buy Cresta for Voice-Led Customer Service AI

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