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Salesforce to acquire customer service AI startup Cresta

Salesforce signed a definitive agreement to acquire Cresta, whose platform offers voice agents, human agent assistance and conversation analysis, with the deal expected to close in the first quarter.

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Timeline · 3 reports

  1. 2026-11-03 21:20 · SiliconANGLE AI
    Salesforce to buy customer service automation startup Cresta for reported $2.7B
  2. 2026-11-03 14:22 · The Next Web
    Salesforce to buy Cresta and bring its AI voice agents into Service Cloud
  3. 2026-11-03 01:33 · Unite.AI
    Salesforce Agrees to Buy Cresta for Voice-Led Customer Service AI

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