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Study finds ChatGPT advertising delivers over six times less value than Google Ads

A study by Christian Schulze, associate professor of marketing, found advertising on ChatGPT has so far proven significantly less cost-effective for businesses than advertising on Google, delivering more than six times less value for money.

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  1. 2026-11-03 15:00 · TechXplore AI & ML
    ChatGPT advertising delivers more than 6 times less value for money than Google Ads

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