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What Is Marketing Automation? A Beginner's Guide

This story is from 2026-09-25. It is preserved in the archive; the latest stories are on the live feed.

Marketing automation is software that runs marketing actions triggered by what someone does, so you're not doing them by hand each time. Someone downloads a guide. A sequence of emails begins. Someone abandons a cart, and four hours later a reminder goes out. A lead crosses a scoring threshold, and…

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  1. 2026-09-25 14:35 · DEV Community — AI
    What Is Marketing Automation? A Beginner's Guide

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