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What’s in a name? Why Trump wants to rebrand AI as ‘super intelligence’

US President Donald Trump wants to retire one of the technology sector’s most recognisable acronyms, arguing that the term “artificial intelligence”, or AI, is no longer fit for purpose. On Tuesday, Trump signed an executive order directing US federal agencies to replace “artificial intelligence” a…

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Timeline · 3 reports

  1. 2026-10-02 15:05 · Techmeme
    Slovenia says 44,000 domain names with the .si suffix were registered in September, up from ~2,000 in August, as Trump renamed AI "super intelligence" (Laura Cress/BBC)
  2. 2026-10-02 14:00 · South China Morning Post Tech
    What’s in a name? Why Trump wants to rebrand AI as ‘super intelligence’
  3. 2026-10-01 09:40 · The Neuron
    😸 Trump renamed AI "Super Intelligence"

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